Instagram Algorithm: Your Need to Know
Or What I like to call it “Instagram’s New Stupid Algorithm”
The Instagram algorithm is something that has given all of us a HUGE headache. If you are a small business, or trying to grow your business using instagram it probably has been quite a headache. After doing some digging, we have come up with a list of what the new instagram algorithm does with it’s content.
New Algorithm Need to Know
- Timeline is no longer in chronological order
- Now less than 10% of your audience will be able to see your posts
- If you are part of a pod (group of users who have agreed to like and comment on each others posts to increase engagement) your post will probably be shadow banned
- Your personal feed will now include pictures from people you do not follow. It will throw in pictures based off of your likes
- There is a rumor that if you start following hashtags (new feature) your profile will be favored when it comes to exposure. This is unconfirmed
- Engagement on your post is heavily reliant on your engagement activity
- The exposure of your posts will gradually begin to decrease if you do not respond to comments left on your photo or video within 60 minutes
- Comments will now need to consist of at least 4 words to be counted as engagement. No more “great pic”, “love it”, or “nice”
- You can still include up to 30 hashtags in your post, but be careful. This can actually get you shadowbanned for being “spammy”
- It’s recommended to us 5 unique hashtags that have between 10,000 and 500,000 posts under them
- Be sure to change the hashtags you are using from time to time. Using the same ones over and over again will get you shadowbanned. (Spammy)
- Hashtags no longer show in search if they are in the comments. They will need to be included in the caption.
Other Actions that can decrease exposure
- Editing the caption before the first 24 hours is up
- Deleting a photo and immediately reposting it
- Your new post is shown to a small percentage of your total audience.
- It measures how fast and how often that small percentage of your audience engages (looks at, likes, comments, shares and saves) with your post.
- It compares the engagement of your new post to the engagement of previous posts of yours, on similar days and times.
- If it is getting less engagement than your average, the post is shown to a smaller percentage of your audience and it’s shown farther down on their home page = less people see your posts and discover your page.
- If it is getting more engagement than your average, then a larger percentage of your audience sees it and the higher it appears on people’s home feeds, as well as having a higher likelihood of being shown on other Explorer Pages = more people see your posts and discover your page.
How to Beat the System
- Post at times that your audience is using the app. Use your analytic tools to your advantage
- Post only your best content. Use your insights page and see which type of posts usually do well with your audience. Try to post similar content
- Post content that gives your audience value (give tips, or a lesson learned)
- Look at your content through your audience’s perspective. Would you follow you?
- Test new content from time to time and see how your audience engages